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Individual lines will appear in various locations in coming weeks, Lyman says, "from projections on the Berlin Wall to tables at Café de Flore to wild postings in the heart of NYC." Then Patti went off and penned the poem that you hear in the film." Eventually, we developed a narrative framework and general arc for what we wanted to tell the world. We talked a lot about the message, our perspective on travel, and the idea of her story, which depicts the journey from the stillness of Rockaway to the bustle of NYC-a symbolic return to life. He continues: "The collaboration with Patti was one of the most special experiences of my life.
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This was a rare opportunity to co-create a true piece of art with one of the world's greatest writers and poets." "We knew when we started talking to Patti that it was her voice and her words that could really express our collective hope toward getting back out there. "The world doesn't need another typical advertising anthem," Lyman says. Rhianna's contemplative take, set in the desert and directed by the singer herself, feels particularly on-point. Smith and the other subjects get solo spots, too. She's seen it all, everywhere, and yet she still has this relentless hunger to experience more, to create more." Travel has always shaped her work and her perspective. "She embodies the ceaseless spirit in all of us. "Patti is the one voice with the authenticity and gravitas to truly bridge that gap and help us usher in the next chapter of travel," Anomaly creative director Sebastian Lyman tells Muse. (Indeed, her personal story dovetails with the campaign's theme, "No one builds a legacy by standing still.") That speaks volumes about the power of Smith's enduring legacy, forged pre-internet and nurtured with unflinching artistry and integrity. She's in basically every media headline (see above!), upstaging her mega-famous co-stars for the most part.
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It's notable that RIMOWA and creative partner Anomaly Berlin put Patti at the center of the campaign, and her participation has generated considerable attention. Might as well pick something stylish to transport those toothbrushes, tank tops and copies of On the Road. Besides, even aging, ageless rebels need luggage sometimes. It's lost in the mist, stranded on an island back in 1979. She passes One Fifth Ave., where she posed for the iconic Horses LP cover, and Electric Lady Studios, which birthed generations of sounds that shaped the popular culture.Īt 74, Smith has clearly mellowed-but she can't be selling out, because that concept doesn't exist anymore. In the :90, she journeys from her coastal retreat to Manhattan. But her acclaimed books and raucous albums belong to a bygone day. That's a long way from Patti's raw, erotically charged Carter-era stylings. That when turned, reveal a story of a life. Images we have captured in film, in memory, form its leaves.